Want To Tell Me How Wrong I am

Wednesday, January 30, 2008

Trailblazers Use Tech Toys to Promote Brandon Roy

The Portland Trailblazers sent out 75 iRoys. What is an iRoy, you ask. It the their own iPod Nano that is pre-loaded with Brandon Roys clips and clips of people endorsing him. The Trailblazers are doing this in an effort to get thier man into the All-Star game. I love to see Technology creeping in to other aspects of our life. I think this is a great marketing scheme, now lets see if it works.

Here is an opposing view that I found interesting

No comments: