Trailblazers Use Tech Toys to Promote Brandon Roy

The Portland Trailblazers sent out 75 iRoys. What is an iRoy, you ask. It the their own iPod Nano that is pre-loaded with Brandon Roys clips and clips of people endorsing him. The Trailblazers are doing this in an effort to get thier man into the All-Star game. I love to see Technology creeping in to other aspects of our life. I think this is a great marketing scheme, now lets see if it works.

Here is an opposing view that I found interesting